Why Most Marketing Agencies BS You

Exposing Agency Tactics Against Small Home Services

Why Big Marketing Agencies Bullsh*t Small Home Service Companies

And Why It’s Time for a Smarter, More Honest Approach

Let’s be real — the marketing world has been full of smoke and mirrors for years.

If you’ve been running a home service business since the early 2010s, you probably remember it just like I do. Back in 2011, when I first got into the home services space, everyone had their hand out. Every time you would answer the phone, it's these morons with their hand out asking for your cold hard cash.

Big agencies promised the world — “rank #1 on Google overnight,” “we’ll flood your phones with leads,” “our proprietary system will change everything.” But behind the buzzwords and fancy presentations, small business owners were getting the short end of the deal.

The Reality: Big Agencies Don’t Understand Small Businesses

Most large marketing agencies or private equity sharks as i like to call them, don’t truly understand what it’s like to run a home service company. For example. Riddle me this, how does a thirty-something, who was working on video games all of a sudden become the CEO of a platform private equity owned platform? Well, he went to Wharton School of Business so he must know how to run a business right? No, his high flueting daddy knew someone. They want to cash in on years of your hard work and that is just wrong. Now everyone's exit plan is different, we get that but you should know what you are getting into before you get into it.

They’ve never had to:

• Wake up at 4 AM to fix a leak in the freezing cold.
• Juggle calls, quotes, and invoices while trying to grow.
• Hire, train, and retain techs during the busy season.

To them, your business is just another account number on a spreadsheet. They assign you a “marketing manager” who’s also managing 30 other clients, send a cookie-cutter report each month, and call it strategy.

That’s not partnership — that’s autopilot.

The “Set It and Forget It” Problem

Here’s the dirty secret: a lot of big agencies set up your campaigns once, then barely touch them again.

You’re paying for:

• “SEO” that never gets updated
• Ads that aren’t being optimized
• Blog posts that don’t reflect your local market
• Reports filled with vanity metrics instead of real results

They’ll keep taking your check as long as you keep paying — but they’re not invested in your success. Because when your business is one of hundreds in their portfolio, they can afford to lose you.

Small Businesses Deserve Better

At INK! Ai Marketing, we built our agency to be the opposite of that.

We believe in:

• Transparency: You should know exactly what you’re paying for — and what’s working.
• Local Strategy: What works in New York doesn’t always work in your city. We build around your market.
• Hands-On Support: You’ll never get passed off to a “junior account rep.” When you work with us, you work directly with experienced marketers who know the home services industry inside and out.
• Real Results: No vanity metrics. Just calls, leads, and growth you can measure.

The Bottom Line

Small business owners built this country — and they deserve honesty, not hype. The big agencies might have their fancy slides and buzzwords, but we have something they don’t: real experience, local insight, and a genuine commitment to helping home service companies grow sustainably.

If you’re tired of getting sold dreams and want to start seeing results, let’s talk.

INK! Ai Marketing — built for the trades, not the trends.